"Dolly Wants to Play" is a painting, but not just any painting. This painting is on eBay. It is also on Youtube. It's also on a blog at called valsartdiary.com. So what's the big deal?
I'll tell you. Dolly is an example of innovation, creativity, mixed media, non-traditional media, breaking through the clutter, selling using a story or experience, and connecting with an audience at an emotional level. It's just a painting, you might argue. Wrong! The artist behind the painting decided to sell more than the painting. She sold the process. All the emotions behind the painting, the reasons for it, and her personality. Val put a Youtube video up yesterday and has already received over 113,800 hits, been favorited 182 times, and has had 200+ comments posted. It is one of the most viewed videos on Youtube today. Val is not only a painter, she also art directs videos. Her Youtube video is basically a 5 minute ad for her painting on eBay. The auction for the painting ends on Sunday and it is currently at $202. The reserve is met. I actually bid on it knowing that there's three days left and I'll probably be outbid. I'm currently the highest bidder. (i was outbid)
What's really important here is that the painting, like any other product, is given a new life by the emotional appeal of the message. Her video makes you a part of the process, and in doing so ads value to the painting. 113,800 people saw the video, but only one person can own it. This exclusivity adds even more value. So why did I just rave about this painting. I didn't. I'm talking about making the most of the resources available in order to produce exponential value.
(the painting also comes with a 15 minute DVD of the painting experience)