The Chinese Are Coming

What happens when the world’s largest automobile market starts to make cars for export? It’s going to happen sooner than expected. First Automobile Works is China's first automobile manufacturers. Founded in 1953, the company has come a long way. They have even started making luxury vehicles. FAW is one of the "Big Five" Chinese automobile manufacturers along with Dongfeng Motor Corporation, Shanghai Automotive Industry Corporation, Chang'an Motors, and Chery Automobile. Automakers are already investing heavily into the region. Some are even investing in China's auto industry. Companies that recognize the opportunity to partner with the Chinese are going to do better than the ones who wish to compete. It took the Japanese 20 years to make a dent in the U.S. dominated market. The Koreans did it in 10. With collaboration and technological advancements the Chinese could do it sooner. They also have the opportunity to brand themselves from scratch. Chinese cars are coming and they could be the meanest, greenest, and freshest cars on the market before you know it.