It's almost that time of year again. The Super Bowl is coming. This is one of those times of the year when creatives meet huge budgets. It's a time to show off in front of hundreds of millions of viewers. Most of the ad slots are sold out. You can expect some of the usual suspects. Cadillac, Chevy, Anheuser-Busch, and Doritos. GoDaddy.com is becoming another regular.
The game will be played in Miami on February 4th. Former Miami Dolphins, Dan Marino and Don Shula will be honored at the game this year. The purple one, himself, Prince, is going to perform during half time. Notice the Miami logo above.
There seems to be several Super Bowl XLI logos floating around this year. Could that be the result of segmentation? One Game, One Dream, 35 logos? It's cool, I'm not complaining. I'm just pointing it out.
Remember the ".com" Super Bowl, when all those dotcoms were fighting for your attention, spending millions in borrowed cash only to fold a month later? Remember that? There's much hype about the new Internet boom, but so far it doesn't appear that successful Web 2.0 are flocking to spend on SBXLI. But, Keep an eye out. The right 2.0 idea with a Super Bowl budget could be a recipe for success. We'll see on February 4th.