Steak and a Blow Job Day and Viral Media

It is unclear where the concept came from, but it is clear that viral marketing techniques have expanded the awareness of this new holiday.

As we all know, Valentines Day is on Feb. 14^th. Steak and Blow Job Day is coming up on March 14^th. You could argue how juvenile or chauvinistic the concept may seem, but you can’t deny that S.A.A.B.J.D. has all the elements that make for good viral communications. Here are some of the essentials.

1. Creates a Discussion: For or against, it’s talk worthy.
2. Sensational: Breaks or challenges tradition.
3. Original: Difficult to replicate.
4. Marketable: There is market.
5. Viral vehicles: Mostly the internet in this case.
6. Actionable: In this case all you have to do is tell someone.
7. Timing: The event is upcoming, not distant.

In the viral spread of S.A.A.B.J.D., a variety of online media were used including microsites, social networks, and virtual events. i.e. steakandablowjobday.com, urban dictionary, and Facebook.

I contacted TJ Hill, a Georgia Tech student who helped spread the concept by creating an event on Facebook. Here’s what Hill had to say.

“Since the idea is not actually my original idea, I'm not looking to make any money off of it... I've only promoted it through about 400 personal invites and word of mouth... The real hero has been other people's invites and people checking their news feeds to see what groups their friends have joined...”

The Facebook event received over 60,000+ confirmed guests in just a few weeks. Hill received the expected negative comments, but he used the Facebook page as a place to respond to the e-mails. The tone, feel, and concept of S.A.A.B.J.D., make for viral wildfire.  T-shirts, cards and other items are already available. If Valentine's is a Hallmark holiday, then this is a Spencer's holiday.

It may be juvenile or chauvinistic to some, but all the elements for good viral communications are present. If you can look past the concept into what actually drives people to act or remain indifferent, then you will gain a better understanding of viral marketing or you could wonder why it worked.

Effective viral messages challenge indifference; they evoke a simple response (talk) in many people, while exciting others to take a stance for or against.

Comments

[Thaddeus]

This is not a hoax holiday. This is a real holiday.

[Josh]

Its true...Its a real holiday.

[troy]

And by writing a blog about it, you are certainly not helping to make this event bigger than it already is... If you hated this day so much, you should just ignore it. Speaking out publicly about it is only going to make it more popular.

Remember when "parental advisory" stickers were first slapped onto CDs? That action, aimed towards limiting sales of "offensive" music actually increased their sales.

Just like the parents and politicians who threw a fit over the non-serious music, you are taking this joke holiday much too seriously for your own good.

[Matt Daw]

nice!!! I will deffinatly be participating in this holiday. Who ever created this is my hero and I would like to, on behalf of all men in the world, to say "thank you"

[Jamie Smith]

this is the most obsurd holiday and the most discusting i have ever head of. where is Jesus in the midst of this? WHY? whats the point? EWWWW and moraly wrong indeed

[Big Mike]

I think that this is a great holiday! if you don't like then you can K.M.A! This soon could be another Hallmark Holiday!

Quit being such a prude & laugh a little! I think it is Funny & I am a PROUD Member of this Facebook Group!

[matt]

It's a great idea but you gotta watch out the legal system. Have a lawyer to check on what you are going to do and what lacation the event will be. If i was you, I would take an advice from a lawyer to make sure, everything i m doing is ok because it involves business and that can cost you too much if you are suied n found guilty.

[Guy Blanc]

We love Steak and Blow Job Day here at Porn on a Stick. We love to support it in all of it's wonder. We are giving away filet mignons in honor of the grand holiday again this year. Yes, it is a real contest for this very real holiday. Everything's better when it's on a stick! Even steak! Just click on contests on our unlimited adult DVD rental site:

http://www.pornonastick.com/

[Kellyyy]

Big Mike, you seriously need a life. You're talking about court shit over a stupid (but funny) not even really openly celebrated holiday?!?! It's a FACEBOOK group. Get over it dude. Did you *not* read Josh's post?? If not, here it is...
"If you hated this day so much, you should just ignore it. Speaking out publicly about it is only going to make it more popular."
That's just for you buddy. Go ahead...make it even more popular by spreading the word that it's such a "horrible" day. FYI: It's mostly college kids "participating"!! Time and place?!? Wow, you're a dumbass. Unless you really plan on breaking into all of our houses (which is a CRIME), I suggest you shut up. Besides, we're of age...so fuck off. Just because you're not getting a BJ today, doesn't mean you have to spoil the fun for everyone else. Kay, I'm done ranting now. <3

[Fluff E. Klowdz]

What's the big deal??? My friend just told me about SAABJD, and Im definately gonna celebrate with my man... He has never heard of it and is soooo looking forward to it... Why cant people just relax and let the wind blow thru their hair sometimes??? We have way too much going on in the world to be mad at Steak and Blow Job day... Sheesh...

[I love this day]

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VISIT
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I JUST BOUGHT ONE.

[b2k6]

Where's Jesus in the midst of this? Getting his. Other than that, Jesus has nothing to do with this. Or Jebus.