::::::::::::::::::::::::::::::::::::::::::::::::::::::: Everything is changing! Mass production is now mass customization. Differentiation rules. Marketers must understand emotions, social patterns, and media consumption in order to design the next generation of products and messages. Advertising is dynamic communication. It's not easy keeping up. Fortunately, we love this shit.
The other day, I found myself aimlessly walking around the city. A few blocks into the walk I came across the Tate Modern Collection, a museum here in London. There was no cover fee, which made it much more appealing. The Global Cities exibit was most interesting. Here's how they describe it on the site.
Global Cities looks at changes in the
social and built forms of ten large, dynamic, international cities:
Cairo, Istanbul, Johannesburg, London, Los Angeles, Mexico City,
Mumbai, Sao Paulo, Shanghai and Tokyo. Drawing on data originally
assembled for the 10th Venice Architecture Biennale, the exhibition
features both visual art and architectural responses to explore these
cities through five thematic lenses: speed, size, density, diversity
It makes you stop and think. As marketers, it's easy to lose site of the big picture when we focus on products and services. It's all about people. It's good to slow down and consider the global impact of our actions. I don't want to get too philosophical so I'll shut up and let the photos speak.
It’s hard to believe that I’m sitting here in London. How I got here says something about how the world is changing. I’m here thanks to a blog.
A few months ago our entire first year class was searching for internships and sending off books and resumes. I sent out a few. I received some responses, both good and bad, but not the right one. I found it difficult to sell myself through a book. Especially since I was so focused on my classes that it was difficult to make a proper book.
I had a few things on the back burner, but no solid offers. I decided to create an intern ad for myself on the top banner of the blog. It read, “for a good time call…” I received a few responses and some inquiries on how my search was going, but nothing solid until shortly after school ended.
I received a comment on my blog asking if I was still looking and if I would be interested in London. I responded quickly, not knowing whom I was talking to except that he was a blogger as well.
It turns out; it was George Nimeh, Managing Director for Iris, Digital. I was in.
Then came the hard part. We had to figure out a way to make it happen given a limited amount of time. To make a long story short, I received a scholarship. Soon after, I found myself on British Airways taking snapshots out the window.
And here I am, in London, England, learning by doing. Iris has an amazing culture and work environment www.irisnation.com. This place is my ideal agency. It’s pretty busy, but the work is cool. Adcenter definitely prepares you for advertising, but blogging is something I did outside of school. It’s feels good knowing that blogging played a role.
We had a mind map assignment in strategic thinking class. It was an interesting experience. Really cool actually. I did mine on media. The hardest part was stopping. You could map out a concept for days.