Andiamo! On Demand Brand Monitoring

I came across this service that monitors brand conversations online. It reports the good, the bad, and overall buzz. Andiamo! Systems claims to measure your brand's buzz so you don't have to. They use keyword tracking find conversations relevant to your selected word. You can track your brands or your competitor's brands. You can track your brand through a dashboard that they provide.They system is currently priced at $275 per month, but will go up at the beginning of 2008. That's not a bad deal for big companies. They are also working on an agency version that will allow agencies and PR firms track their clients' brands. click here to watch a video demo

As more and more bloggers write and influence behavior it is important to understand the conversations that are happening about your brand. We are in the business of perception and too many businesses are out of touch with how they are perceived. This service is interesting. I'd like to see where it goes.