In a few short months we will earn our masters degrees. We will be free to create our own possibilities. Some of us will go to work for agencies, others will work on the brand side, and a few will pursue personal endeavors. The only thing that concerns me about all these choices is the titles. Art Directors, Copywriters, Planners, and Brand Managers do more then what their titles describe. We all solve problems and sometimes we switch roles. My problem with titles is that they can become traps that are tough to get out of. A title like creative generalist can set you free in one setting and hold you back in another. We all wear many hats in our lifetimes. I am a brother, son, uncle and friend. My title and my role changes slightly in each environment, but what's important remains the same. I try to be the best _________ that I can be. The people who give me these titles understand that I am more than what they know me as. They understand me. The point of all this is:
1. Only those who understand you can give you a title.
2. Your title changes with your environment.
3. Don’t take a title that doesn’t fit.
4. Create your own title when you can.
5. Titles are task oriented, not finite definitions.
6. Get to know the people under the titles.
7. Don't fall in the title trap.