John Partilla, Time Warner
John Partilla, President, Time Warner Global Media Group and Senior Vice President, Time Warner on Industry Change. # 7 of 10
Here's The Deal.
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Everything is changing! Mass production is now mass customization. Differentiation rules. Marketers must understand emotions, social patterns, and media consumption in order to design the next generation of products and messages. Advertising is dynamic communication. It's not easy keeping up. Fortunately, we love this shit.
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John Partilla is a god
Posted by:Skeets | April 24, 2008 at 01:06 PM