Ty Montague of JWT
Ty Montague, Creative Director of J. Walter Thompson on change. # 10 of 10
Here's The Deal.
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Everything is changing! Mass production is now mass customization. Differentiation rules. Marketers must understand emotions, social patterns, and media consumption in order to design the next generation of products and messages. Advertising is dynamic communication. It's not easy keeping up. Fortunately, we love this shit.
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This is a very informative overview of where advertising is headed in 2008....Thanks Ty!
Posted by:Charlotte | February 29, 2008 at 10:27 AM
This idiot just sold me on Art Center. Thanks.
Posted by:Gary | March 29, 2008 at 12:44 PM