The Story of Stuff

One of the things I hate most about this industry is the use of the word consumer. It’s a bad word and it implies that humans do nothing more than consume. What bothers me about the word consumer is that it objectifies people and neglects natural cycles. I usually replace the word with people or audience whenever possible. But, by doing so I avoid thinking about the negative side of consumption. Like most of you, I am not a “green” freak, but I am a logic freak. We can’t consume forever without some natural corrective cycle. I came across a neat little site, which tells a great story in a way that is easy and logical to follow. It tells The Story of Stuff. It brings to life human production and consumption patterns. It’s a must see for two reasons. It’s deals directly with an issue that many of us (or maybe just me) haven’t looked at beyond a surface level. The story of stuff is also a good example of digital and mixed media being used to engage, entertain and enlighten without losing sight of simplicity.