The Grand Old Party has created a parody of Facebook called BarackBook
to make certain points against Senator Obama. The Obama campaign has
taken advantage of digital media like no other political campaing in
history. They have used the internet to their advantage and done it
rather well, especially in raising funds. But, digital technolgy works
both ways. Obama has had trouble with internet rumors. Around 11% of
Americans polled, believe that he is Muslim. The opposition is using
the net to their advantage as well. They are using a Facebook-like
interface to highlight Obama’s relationships with shady “friends” like
Bill Ayers. The site has already been mentioned on 24 hour news sites,
so it will probably get some traction. It’s kind of clever, but it is
late in the game. Using digital media as a game changer requires a lot
of time and effort or something non-digital that travels well online.
It’s still anyone’s race, but the effective use of technology will
definitly be a major factor.