Microsoft BrowseRank vs. Google PageRank

Microsoft is Challenging Google's PageRank algorithm with an algorithm of their own, BrowseRank. Microsoft researchers release an academic white paper, "BrowseRank: Letting Web Users Vote for Page Importance," to highlight some of the advantages that BrowseRank has over PageRank. I'm not as technical as the authors of the paper, but I believe that a new and improved algorithm is not a Google killer. Google is better than good enough. If Microsoft wants to create a better search experience for users, I have some advice. It's the interface stupid. The algorithm could lead to more accurate contextual advertising, since it does track user behavior. But people want privacy. The beneficiaries of BrowseRank are advertisers, not users. Cuil, a rival browser created by former Google employees took a more user-centered approach in the art of the search. They don't track you, they search more pages and they have a simple interface. Thanks, but no thanks Microsoft.