A recent BusinessWeek article shed some light on Apple's move into mobile gaming. It's only been about 3 months since Apple launched their App Store. Some of the numbers are in, and they suggest that iPhone and iPod users are using their devices to download and play games at fair level. Nintendo DS and PSP devices are more commonly associated with mobile gaming, but things are changing. The games available from the App Store are getting great reviews.
Games, applications and music are easy and intuitive to download on Apple mobile devices. The are no retail third parties in middle. Developers get 70%, while Apple pockets 30%, not bad at all. You can begin playing your games within minutes of purchasing them. The other gaming companies should pay special attention to the business model that Apple uses. It is the business model that is changing the game.