Pepsi Max has one lonely calorie. In these German Pepsi Max ads BBDO Düsseldorf GmbH, Germany has explored the darker side of being a lone calorie. These ads are sure to start some conversations (good & bad). Risky, maybe? But worth the effort. (Pepsi later apologized using Twitter after users complained)
Pepsi Max: Noose
Tagline: One very very lonely calorie.
Brand: Pepsi Max
Advertising Agency: BBDO Düsseldorf GmbH, Germany
Creative Director: Toygar Bazarkaya
Art Director: Michael Plückhan
Copywriter: Kenny Blumenschein