Absolut Vodka is running an experiential promotion to support the "Hugs" advert that began to air in the UK last week. Iris Experience created events around town where people can pay for things such as coffee or cocktails with acts of kindness. We at iris Digital supported the campaign through online and social media outreach, including the use of Twitter to spread the message. We used the hash tag #kindness to track conversations about the campaign. People were also encouraged to comment on the site itself (http://www.absolutkindness.co.uk).
We've received positive feedback from Londoners as we help spread the #kindness movement. It's been fun thanking people for kind posts and doing little things here and there that make people happy. Ironically, I found a purse earlier this week and I contacted the owner using a business card I found in it. We've also had some of the nicest weather I've seen since I got to the UK. Perhaps if we extend the campaign the weather will do its part.