Here's a slideshare presentation from a talk I delivered at the Social CRM conference in London on May 6th, 2011.
Hit Me Up: A Guide to Social CRM
View more presentations from Luis Carranza
Here's The Deal.
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Everything is changing! Mass production is now mass customization. Differentiation rules. Marketers must understand emotions, social patterns, and media consumption in order to design the next generation of products and messages. Advertising is dynamic communication. It's not easy keeping up. Fortunately, we love this shit.
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