Jim Gilmore, Co-author of The Experience Economy was a judge at the Innovation Challenge. He also gave a talk at the awards dinner at the Rotunda, in the center of The University of Virginia. The Experience Economy is all about paying for the experience. People want new experiences and are willing to pay for them. There's more in the book, so you'll have to buy a copy. This book was already on my radar, but is now on my to-buy-list.
A group of Adcenter students sat at the table with Jim Gilmore and Scott Slagle, Senior Brand Manager at Chrysler. The conversation was mostly about Chrysler then it shifted to football. Slagle is a cool guy. We had a chance to talk to him afterwords at the after party, he was consistently approachable and down-to-earth.