I was on Myspace, checking out some companies that advertise on it. The U.S. Marines are recruiting on Myspace, but so are their pin ups! That statement is true, depending on their taste. Suicide girls caters to a segment of the population that has been ignored my mainstream media.
Suicide Girls is a site dedicated to redefining what beauty is. They embrace the tattooed and pierced women, that are rarely advertised as beautiful. Suicide Girls is a revenue generating venture. They charge members a few bucks a month to look at photos and videos.
The positioning of SG is also in line with their image. They compare themselves to Playboy, which is interesting, because Playboy was underground and then evolved into the mainstream. In positioning it helps to define who you are competing against. This is a good example. From a marketing perspective, it makes sense to use Myspace, it makes sense to go after a smaller segment, and it makes sense to charge a small fee.
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