This post is long overdue. Several weeks ago, I received an invitation to attend a bloggers meet-sponsored by Kickers. I had not heard of the brand as I have lived most of my life in the States. Most people I spoke with in the UK said they had memories of wearing the brand as children. I did not know what to expect. When I arrived, they were serving colorful mixed drinks and tasty finger foods. The show kicked off with this user generated video, a remix of Chromeo's Fancy Footwork.
Kinda cool. Then their young designer showed us an illustration he did of the Kickers World, which was amazingly detailed. It was a 3ft X 3ft pen drawing illustrating the Kickers brand. Check out some of the images.
At the end of the event, Hugh Sweeny, Marketing Manager for Kickers announce that all the bloggers that attended will be receiving a free pair of kickers. Our sizes were taken and we were promise a White shoe with elements of the Kickers World drawing as the design. I'd say it was a good introduction to the brand. It was a good to experience a nice little blogger outreach campaign.