::::::::::::::::::::::::::::::::::::::::::::::::::::::: Everything is changing! Mass production is now mass customization. Differentiation rules. Marketers must understand emotions, social patterns, and media consumption in order to design the next generation of products and messages. Advertising is dynamic communication. It's not easy keeping up. Fortunately, we love this shit.
The Kiss The Cup competition took place on March, 28th in Lakeside shopping center in Essex. This was an endurance competition sponsored by Sony Ericsson. It looks like a good time was had by all. All that remains now is the VIP party with the FIFA World Cup Winners Trophy on April 1st. Check out www.twitter.com/kissthecup for more details.
There's good news for all you DIY geeks out there. Make Magazine, published by O’Reilly, is dedicated to finding, highlighting and showing you how to make your own genius devices. If you're not afraid to get a little hands on, get out your drill and your mini welding kit. Go on give it a a try or at least give their web site a glance over. http://makezine.com/
If I could use a modern cliché for a moment... I'd like to say that Google never ceases to amaze me. Google Sync for mobile is another little thing that makes managing information easier across platforms. Google is in the information management business and Sync for Mobile makes sense. I'm seriously thinking of abandoning my Yahoo email account.
The Nokia E71 is being promoted as a beautifully designed device. The tell the story of beautiful connections through videos and visuals. Though they lose some points for not linking back to the start page and not having product navigation easily available, they make it up in aesthetics. Well done Nokia (visually).
This is a nice little piece of digital from Sprint. It highlights all the little things that are happening now and invites you to take it on the go. I did not know that there were 630 tons of eggs being produced right now. There are lots of little random facts on this page.
A recent BusinessWeek article shed some light on Apple's move into mobile gaming. It's only been about 3 months since Apple launched their App Store. Some of the numbers are in, and they suggest that iPhone and iPod users are using their devices to download and play games at fair level. Nintendo DS and PSP devices are more commonly associated with mobile gaming, but things are changing. The games available from the App Store are getting great reviews.
Games, applications and music are easy and intuitive to download on Apple mobile devices. The are no retail third parties in middle. Developers get 70%, while Apple pockets 30%, not bad at all. You can begin playing your games within minutes of purchasing them. The other gaming companies should pay special attention to the business model that Apple uses. It is the business model that is changing the game.