Here's The Deal.

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    Everything is changing! Mass production is now mass customization. Differentiation rules. Marketers must understand emotions, social patterns, and media consumption in order to design the next generation of products and messages. Advertising is dynamic communication. It's not easy keeping up. Fortunately, we love this shit.

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    Comments

    Sriram Venkitachalam

    Way to go! Congratulations to Zoe, Joe, Katherine, Carmen, Slate and Adcenter. As a hopeful for the Fall 2007 CBM semester, I aspire to be challenged by several competitions like this. can't wait!

    Luis

    Creative Brand Management is an awesome program. Be prepared to work your ass off. First semester, Don Just will make you earn every point in your grade. It's worth it. Good luck and stay in touch.

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