Pepsi Secret Formula Hacked

No, not the ingredients. The secret formula for their prized logo. A 27 page design document entitled Breathtaking Design Strategy. by the Arnell Group, the design company responsible for the new logo was recently leaked online. [download PDF] The document is dated 2008.08.04 and provides a detailed history of the logo. It gets a bit weird when they start analyzing the logo in comparison to the earth's rotation and the expansion of the universe. The Pepsi universe has never been so clear, and by clear I mean really fucking out there. But, it is for the new generation so I can see where they are coming from. Where they are going is another story. Nice logo though.

Comments

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[julia]

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A hacker is a member of the computer programmer subculture originated in the 1960s in the United States academia, in particular around the Massachusetts Institute of Technology (MIT)'s Tech Model Railroad Club (TMRC) and MIT Artificial Intelligence Laboratory.

[Jacke]

WOw amazing where you get formula secret ;)) but top article i like this keep work and give more info :D

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[Banner Design]

Interesting information,It's amazing to know how pepsi logo was designed and there is a great concept behind the designed pepsi logo.

[pet portrait]

Haha,I didn't know that PEPSI logo formula could be hacked.I like the graphics and the document you posted here,thank you so much for that.I will come back soon on your website because I see that you provide very useful info.

[Logo Design]

Nice and such a informative post foe me to get ideas about it.

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Your blog has been absolutely wonderful! A whole data and ideas, both of which most of us have to have! Keep it up. You all do this kind of great task from like Concepts…

[GED online]

Very interesting article, really enjoy reading it and also going to share with my friends.

[דלתות כניסה מעץ]

This papers is old and provides a specific history of the logo. It gets a bit unusual when they start assessing the logo in assessment to the global revolving and the development of the galaxy.

[דלתות כניסה יוקרתיות]

Amazing post I like it. It's really a great and soaking information regarding this unique formula.

[Hawk Sniper]

Pepsi is going down for overflow

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Very useful ideas you have shared here. Amazing! Very captivating work you have done. I appreciate that.

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Is this for real?

[Business Logo Designers]

I really loved reading your blog. It was very well authored and easy to understand.

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