No, not the ingredients. The secret formula for their prized logo. A 27 page design document entitled Breathtaking Design Strategy. by the Arnell Group, the design company responsible for the new logo was recently leaked online. [download PDF] The document is dated 2008.08.04 and provides a detailed history of the logo. It gets a bit weird when they start analyzing the logo in comparison to the earth's rotation and the expansion of the universe. The Pepsi universe has never been so clear, and by clear I mean really fucking out there. But, it is for the new generation so I can see where they are coming from. Where they are going is another story. Nice logo though.
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The Zeltweg Airfield was used for a Formula One Grand Prix as early as 1964. Nearby, in Spielberg, there used to be the Formula One track known first as Österreichring, later as A1-Ring, where races were held from 1970 to 1987 and from 1997 to 2003. The last Grand Prix took place in late May 2003. The track was dismantled in early 2004. The project of refurbishing the circuit and using it again for motorsports, as had been planned by its owner Red Bull, seems to be currently stalled and may be developing into a political scandal (as of January 2005).
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Posted by: Jacke | May 07, 2011 at 04:12 AM
Interesting information,It's amazing to know how pepsi logo was designed and there is a great concept behind the designed pepsi logo.
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Very interesting article, really enjoy reading it and also going to share with my friends.
Posted by: GED online | December 26, 2011 at 07:20 PM
This papers is old and provides a specific history of the logo. It gets a bit unusual when they start assessing the logo in assessment to the global revolving and the development of the galaxy.
Posted by: דלתות כניסה מעץ | January 19, 2012 at 02:35 PM
Amazing post I like it. It's really a great and soaking information regarding this unique formula.
Posted by: דלתות כניסה יוקרתיות | March 21, 2012 at 01:53 PM
Pepsi is going down for overflow
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