Adcentered

This little piggy...

I love these Gieco ads.

  

In An ABSOLUT World...

Currency would be replaced with kindness.

Bruce Lee Ping Pong

This was a nice little Nokia ad. It features Bruce Lee playing ping pong. You can't go wrong with Bruce Lee. He's a legend around the world like Michael Jackson, sans all the boy touching drama.

Tzomet Sfarim Bookstore: Faceabook

A little reminder to disconnect and read an actual book. I'll compromise and listen to an audio book. The caption at the bottom reads: "Disconnect for a while. Read a book"

Advertising Agency: Brickman, Ramat Gan, Israel
Creative Director / Art Director: Yotam Sharon
Copywriter: Ronni Azulay
Studio Manager: Shay Rimon
Account Manager: Lee Tishler
Published: December 2008

MINI: Ladybug

Advertising Agency: YR Brands/Bates Lisbon, Portugal
Art Director: Teco Cipriano
Copywriter: Amanda Lopes

Heineken: Walk-In Fridge

Heineken: Walk-In Fridge
by hourigan

Pepsi Max: Lonely Calorie suicide

Pepsi Max has one lonely calorie. In these German Pepsi Max ads BBDO Düsseldorf GmbH, Germany has explored the darker side of being a lone calorie. These ads are sure to start some conversations (good & bad). Risky, maybe? But worth the effort. (Pepsi later apologized using Twitter after users complained)
Pepsi Max: Noose

Pepsi Max: Rocket

Pepsi Max: Acid

Tagline: One very very lonely calorie.
Brand: Pepsi Max
Advertising Agency: BBDO Düsseldorf GmbH, Germany
Creative Director: Toygar Bazarkaya
Art Director: Michael Plückhan
Copywriter: Kenny Blumenschein

MORINAGA & CO, LTD.

These are some damn good chocolates. (watch video)

Aciphex vs. Ass Effects

Choosing a name is difficult to do. You could set your baby up difficult life if you are not careful. The same is true for brands. The Nintendo Wii is an example of an odd name that some how works. Wii, Phonetically, it sounds like “we” and the console was meant to played by the whole family. It sounds a little funny, but it works.

The same can not be said for the acid reflux medication, Aciphex. Aciphex is Phonetically similar to Ass Effects. Watch this ad with your eyes closed and listen. It was funny at first but it bothers me that a name like that actually made it to market. ACIPHEX is a registered trademark of Eisai Company, Ltd., Tokyo, Japan. Maybe it sounds better in Japanese? (view video)

Man Thong, Rolling Rock

Oh Goodby! This ad by Goodby, Silverstein & Partners reminds me of Miller Lite ads. The difference is that instead of women in thongs, this ad features men in thongs. It also pokes fun at European beachwear, and for some reason the ad works. It’s not the best branding piece. It’s a bit crude for the Rolling Rock brand in my opinion. It is memorable and worth talking about. I even can’t remember the last time I thought about Rolling Rock, which is why it works for me. Good for the short term. It’s much of a brand builder, but that’s O.K. becuase it’s funny in South Park sort of way.(view video)